Client

The Guardian

 

Medium

Art direction, project management, Flash and gif animated traffic drivers, press adverts, html email templates, web furniture/buttons/banners, commissioning illustrators, writing brand guidelines.

 

Description

A large-scale, integrated project that involved the complete rebranding of the Guardian's sixteen Professional Networks. Utilising a full spectrum of both digital and print media, the project succeeded in an increased sign-up rate of nearly 30%, and also resulted in an uplift of profitable brand partnerships and event delegate take-up.

 

Illustration by Kari Modén